answers to common google analytics questions

answers to common google analytics questions

Basic Level GoogleAnalyticsInterview Questions& Answers.
Intermediate Level GoogleAnalyticsInterview Questions& Answers.

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  1. What is GoogleAnalytics? Tell me a little about GoogleAnalytics?

This is almost always the first GoogleAnalyticsinterview questionyou will face. GoogleAnalyticsis an analytics tool for web sites that is free provided by Google to help you track and analyse what is happening on your site.

GoogleAnalyticsrecords various activities of users when they visit your site like user engagement, visitor flow, number of conversions, along with attributes such as age, gender, interests with the help of tracking code.

GoogleAnalyticsaggregates the data in multiple ways like User level, Session level, Pageview level, Event level. .

  1. What is a session?

If a user goes to the site, a session will be started. It runs for 30 minutes but it can be changed. A session is described as the number of user interactions within a specific time period on the site. .

The actions could be to visit pages, download books and purchases of products. When the session ends the non-active users will not alter the data. For example, visitors who have your site open in a other tab will not count beyond the 30 minute session mark.

  1. What is GoogleAnalyticsGoals?

The goal of GoogleAnalytics is to keep track of the user’s interactions on your website. You can decide which actions you would like to track, such as your thank-you page following a purchase, submission of forms ebook downloads, etc. It lets you know how your site’s conversion rate is and meets your desired goals. .

There are 20 goals that we can set per web site. .

In GoogleAnalytics,there are four ways totrack goals.

A) URLs (Destination Goals – the exact location on your website).

B) Timing (Duration goals based on how long your visitors spends on your website) .

  1. What exactly are conversions? And how do you monitor conversions using GA?

One of the important questionssuggested by most of Googleanalyticsquestionsand answerguides. Conversions occur when the set GoogleAnalytics goals are achieved, which results in a return on investment for your website.

For instance, if a user completes some desired actions on the site for example, filling out a form, or signing up for in a newsletter, or showing an impressive level of engagement, for instance. Goals can be used in Google Analytics to track conversions. .

Every completed user action that is crucial to your company is referred to as an conversion. In general the definition of a conversion is success in achieving a set target. .

  1. What exactly is KPI In Analytics?

KPI, or Key Performance Indicator (KPI) is an indicator that measures performance and assists website managers in tracking and analyse the performance of websites based on established business goals. It aids them in the operationalization of their marketing objectives.

  1. What is funnel in goals?

One of the most commongoogleanalyticsinterview question,a funnel is a series of web pages (navigation path) which your visitors needs togo through toachieve website goals. .

A funnel is comprised of a single web page with a goal as well as one or two funnel webpages. .

It can help you figure out the point at which your customers begin and end the process of selling. Based on this analysis it can help you eliminate obstacles in the conversion process. The funnel page can be as large as 20 and can be created within Googleanalytics..

According to Google, the tab for attribution shows the number of conversion events caused by each source or ad network”.

The two categories within GoogleAnalyticsthat can help you determine the performance of your attribution. The first is the Attribution section, and the other is funnels with multiple channels. .

Attribution section makes use of attribution modeling to let you know the worth of all your channels for marketing. It assists you in understanding the source of your website’s visitors , such as natural, social and referrals. It’s the process of dispersing credits for conversions to touchpoints within the user’s journey to conversion.

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One of the most commonquestionin any GoogleAnalyticsinterview question.Bounce rate is the percentage of website users who leaves the website from the landing page without visiting any other page or without taking any specific action. .

According to Google, bounce rate is the number of only single page sessions, divided into all sessions, or the percentage of sessions on your site during which the users only saw one page, and made only one request to the Analytics server.

To reduce bounce rates and increase engagement on your site (with the aid by internal hyperlinks, CTAs and more) and increase speed of your page as well as ensuring that your user experience is consistent with the experience of your visitors and much more. .

The benchmarks for bounce rates vary between genres. Blogs usually have large bounce rates while B2B websites should have lower bounce rates. Benchmarks can also change according to the industry.

  1. What are the most popular channels that Google Analytics uses to track your traffic sources?

The top sources of traffic that are tracked by Google Analytics:.

Organic: Searchers click on your engines organically and end up on your site.

Direct: Users who enter your website’s domain’s URL in the browser and go to your site.

Paid: Individuals who click PPC advertisements in the SERP. .

Referral: Visitors who come to your website from other websites such as,, etc.

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Clicks are a sign of an action taken on a website or a specific product. .

A visit is the amount of time spent by visitors on a website.

  1. How can I determine which pages are most popular on my site using Google Analytics?

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Again, one of the important googleanalyticsinterview question.The simple answeris: The behavior overview shows the amount of overall traffic. .

The behavior flow report will show you the user’s journey through your site. From the initial landing page, to the last page that they visited on your site. .

Site Content Report shows the best content based on performance. .

The Landing Page Report allows you to see the most popular pages that are ranked by the amount of traffic. .

The report on site speed shows the graph of loading times of all pages. .

It is clear that dimension is a prominent or a part to your infographic. It’s not a quantitative variable, but an qualitative one. Let us look at some examples .


Metrics are the numbers that you see in the dimensions. Metrics allow you to see the actions of a user in terms of numerical value. This is a measure of quantitative value. Without dimensions it’s simply numbers.

For example, if you get 50 page views on an individual blog post from NY Pages are metric, and NY is the measure in this case.

  1. Is Exit Rate the same as Exit Rate?

Exit Percentage is the percent of site exits that took place from a specific web page, or set of webpages. This is the page of your website that the user quit at the end of.

In Google Analytics, Exit page is located in: .

Behavior > Content on the Site Exit Pages. This report will provide you with details in terms of exits pages, pageviews and the percentage of Exits.

  1. What exactly is Search Depth?

The average search depth is a measurement within Googleanalytics.It is.

the number of pages that people visited when they did an internet search.

This is calculated as the sum of all the depth of search across all search results / (search_transitions plus 1).

  1. What are filters in GoogleAnalytics?

In GoogleAnalytics,filters are configured in views for a property. .

Filters help to divide information into small segments. Filters can be used to control what information is included in reports. For instance, you can exclude internal traffic that is not shown in the analytics.

Filters can be made at the view level or account level.

  1. How can I access personal information of users using GA?

Impossible. It is impossible to access information about visitors’ personal details using GA.

  1. Where are visitors clicking the most?

With In-Page Analytics’ help, you will be able to identify the areas where users are clicking most. In-page analytics is a feature of GoogleChrome which allows you to see the click information right in the web page.

  1. What are Analytics’ cookies?

Any GoogleAnalyticsInterview Questionand Answersguide won’t complete without this question.Cookies are the text files that are stored on the visitor’s browsers when a visitor visits the website. .

It is important to remember that cookies are specific to browsers when it comes to toga.js. Thus, a user who is using Chrome on their work laptop will have different cookies saved in comparison to chrome on their personal computer.

  1. Where can you locate your UA Tracking code?

UA is the abbreviation for universal Analytics.The universal Analyticstracking code is available in the admin area of the website’s property.

  1. How do you set out to achieve your goals using GoogleAnalytics?

The goal is not deleted. the goal. It is possible to stop the recording of the goal by turning it off.

  1. What exactly is Average Load Time?

The average. duration of time required by the site to load it into the browser.

  1. How can I change the time of my session within Googleanalytics?

Again, one of the popular Googleanalyticsinterview questions.Yes, by clicking on the session settings in the admin section let us change the session timings from 30 mins tohowever we like.

  1. What exactly is the treemaps report the report of GA?

Treemap visualization allows users to identify the most significant impact of a particular data set. One of the benefits that treemaps offer is the ease with which it is able to display displays that are correlated. It makes reporting simple. A variety of reports are managed quickly within GA. .

Also Read: SEO Essential Interview Questionsand Answers.

Demographics in GoogleAnalyticsoffers togive detail about the age and gender of the website visitors, along with the interests they express through their online travel and purchasing activities. The information is available in the “Audience Report” in Googleanalytics..

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The search function on the site allows users search within the site. The reports on site search in GA lets website administrators find the terms or keywords that people are using to search on the site. They can understand the way people search and create or enhance pages according to. Mainly used by e-commerce websites, so if you are attending a Googleanalyticsinterview of eCommerce website, learn more about it.

  1. What are the definition of users?

Users are those who had more than one instance in the specified time frame. Active and repeat users are considered.

  1. What is the most significant aspects of GoogleAnalyticsyou are most likely to need to analyze?

Google Analytics provides a wealth of data and each one of them is vital. However, there are some things we pay attention to every day such as the amount of sessions, sources of traffic best-performing pages funnel and goal conversions, bounce rates and the rate of exit.

  1. Differentialities between users and clicks.

The column of clicks indicates the number of times customers clicked your site’s listing. Users are how many unique visitors who clicked on your website. .

There are a variety of reasons the numbers aren’t in line. Some of the most important reasons are.

A user might click your listing multiple times. .

The user may click the advertisement, but then close the page without loading it correctly. .

  1. What is the difference between Clicks and Sessions in GoogleAnalyticsreports?

The column of clicks indicates the number of times your ads have been clicked on by visitors. The session is the amount of sessions that were initiated by users. There are many reasons for why they don’t correspond. The main reasons are:.

A user might click your listing multiple times.

A user could click but close the page prior to it had finished loading.

  1. What is a ‘Page View’ in GoogleAnalytics?

Pageview (or the pageview, or page tracker hit) is the page being loaded (or loaded again) within a browser. Pageviews are a measurement which is the total number of pages that are viewed.

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Label gives more details about the actions of the user.

  1. How do I link Google Analytics and the search console?

Search console, select the report view and save.

Yes, it’s possible.

  1. What’s the goal to the use of Track Page View?

Tracking page views helps register an individual pageview.

  1. How do you track user interaction for Flash as well as AJAX websites?

We can track events or monitor interactions using pageviews and create goals.

Intermediate Level GoogleAnalyticsInterview Questions& Answers.

  1. What is ROI? How do I calculate it?

One of the most popular in googleanalyticsquestionsand answerslist. ROI is a term used to describe Return on Investment.

How do you calculate ROI: (Revenue + Cost) (Revenue – Cost).

  1. What exactly is Event Tracking?

It is one of the commonGoogleanalyticsinterview questions.Events are user interactions with content that can be tracked independently from a web page or a screen load. .

Downloads, mobile ads clicks, gadgets Flash elements AJAX embedded parts, video playbacks are all examples of things you may consider tracking as events.

For instance, if would like to track how many people download an ebook, or watched an online video, or downloaded it, you can create event tracking.

  1. What exactly is RPC what is it in GoogleAnalytics?

RPC stands for Revenue Per Clicks is an e-commerce metric available in Googleanalytics.Which simply says the value of each click. Through RPC it is possible to identify the keywords that are impacting your campaign. It is not a commongoogleanalyticsquestionbut can be asked sometimes tocheck your in-depth knowledge.

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Custom dimensions and custom metrics are like default dimensions and metrics in your GoogleAnalyticsaccount, except they are created by you tocollect and analyze data Analyticsdon’t track otherwise. .

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The name suggests it follows the user’s path to the final page. The reverse goal path report recounts the final three steps the visitor completed to reach the goal. .

The report assists webmasters to analyze the amount of conversions that are generated through each conversion route. It allows a through the entire journey. .

How do I access?

A slow website can hurt your site’s ranking. Therefore, it’s essential to have a excellent site speed. Tocollect site speed data, Go toreports, select behavior > site speed. .

Speed reports on your website show the speed at which your website is loading and ready to interact with users. It allows you to identify the areas that need to be improved.

The Site Speed reports measure three factors of latency:.

Time to load a page for a sample of pageviews on your website.

Speed of execution or load time of any single event, hit, or user interaction you wish to track.

How fast the browser scans the document and then makes it accessible for interaction by the user.

  1. How do I stay clear of spam from GA?

We can block the data that is derived from spam sources.

  1. How customizable is it possible to make GoogleAnalytics?

You can modify our GA but not in the complete system. Certain features and modules may be customized to suit our specific needs.

  1. What are the benefits of Time report on lag?

Time lag report aids us find the time gap between the initial session and the achievement of the objective.

  1. What’s the point of a What is the purpose of a Visit Duration report?

Visit duration reports categorizes visits based on the length of time visitors are on the site for.

  1. What exactly is event action what is event action? Googleanalytics?

The action parameter is used to name the type of event we wish to measure. This is exactly what the user is doing.

  1. What’s Conversion Report in GoogleAnalytics?

Conversion report is a comprehensive analysis of whether the visitors have achieved the goals. It will tell you if the user has converted to a customer or not. The report on conversions shows the steps your customers follow from entering the store to making the purchase or filling out the form.

  1. Define Accounts, Properties and views in GoogleAnalytics.

It is one of the general Googleanalyticsinterview questionsand answersguide. Let’s look at accounts, properties and views in greater detail. .

A user account is the access point to Analytics.You require at least one account to be able to access analytics.You can establish the relationship between the account and properties according to the requirements of your business. You may have only one relationship or be in the middle of several relationships. .

Property can be described as a website or mobile application. An account can be a combination of properties. If we connect a property on an account, it creates the code we make use of to gather information of the property. The code is an ID unique to the information from the property.

View is your entry to reports. Views can be provided to all users to help them find reports based on data from View.

  1. What is a category in GoogleAnalytics?

An “category” can be a title that you give to a group of similar events you would like to analyze. For example, profitable engagement, YouTube videos, Reading, etc.

  1. What exactly is GoogleSegments?

One of the important Googleanalyticsinterview questions..

Segments are segment of your analytics data. It’s like a slice of cake from your huge piece of cake. For example, within the users you have there is a segment that could be from Mumbai. Another group could be those who downloaded ebooks on the site. .

Segments allow you to separate and comprehend the different types of data that can help you understand the trends within the business. For instance, if you observe that customers from Delhi quit using your service in recent times, you can see whether your local rival has started an advertising campaign, or if your page in the local area has technical issues,.

  1. What is the ‘Real Time’ Report in GoogleAnalytics?

Real-time reports provide details about traffic as well as insights, reactions sources, and more on a live basis. Reports are updated immediately and the hit is reported within minutes after the event. .

How do I see?

With the report on multi-channel funnels, you will be able to analyze the way your marketing channels work in tandem to create conversions. This report can help you understand the effectiveness of the channel. Through the use of a particular campaign, you will be able to determine which of the channels results are driving conversions. The top Social Media Marketing Interview Questions.

After you install the pixels, go tothe admin panel of Googleanalytics.Under “All website data” you can find “eCommerce settings”. Turn on the eCommerce tracking. Also, switch on up the advanced features, such as Related items or improved reporting on eCommerce.

  1. Explain the Behaviour Flow report in GoogleAnalytics.

The flow of behavior report illustrates the flow of visitors from one page to the next. This report can help you spot continuity or content issues on your website. It provides information on the behaviour of the users, which is useful for eCommerce sites. It lets you know the content that is best for your business. .

  1. What is the meaning of assisted conversions?

The tab for assisted conversions within GoogleAnalyticsis to analyze the indirect value that a particular marketing channel an element that has UTM or an online landing page that you want to monitor. The analysis of interactions that are not related to beyond the last click that results in a conversion is known as assisted conversion.

With automated conversion process, you are able to determine the value of channels, which aids in the beginning of the mid-level cycle. This allows businesses to stop absconding with channels that take customers to the final channel, which is then converted. .

With many channels and ways to reach your audience , each plays a different part in bringing people to the end goal, each channel should be credited. This is what makes assisted conversions crucial.

  1. What is the Audience Report What is Audience Report in GoogleAnalytics?

Audiences are grouped with respect to any feature that will benefit your company. .

The audience could be past customers or could include a group of people who visited the website for product A , and then within 5 or 10 days returned to purchase the item.

It could be general or very specific, based on the needs of your business. It offers us data about the visitors you encounter to help you comprehend the persona of your customer.

  1. What is remarketing? What are the remarketing audiences in Googleanalytics?

Remarketing audience is essential to run Remarketing campaigns within Googleads. Users who were already engaging with your site, but didn’t make a purchase can be your new audience. Once you have your list ready you can target these people with promotions and start your remarketing campaigns. .

  1. What is UTM Parameters?

UTM is the abbreviation as Urchin tracking module. UTM Parameters are placed on URLs for the purpose of tracking natural traffic as well as referral, and CPC (Cost Per Click) traffic.

The UTM is added to your site’s URL to make them unique , and make it simple for you to track the origin of your site’s visitors. The many UTM parameters include:.

Flat Table.

Map OverlayExplorer:A Standard Googleanalyticsreport that consists line graph and data table that include dynamic the elements like search, sort and secondary dimensions.Flat Table:A static sortable table that displays that data in rows.Map overlay:A Map of the world of different regions and countries displaying in darker colours toindicate the traffic and engagement volume.

  1. How do you set up and set up tracking for mobile apps?

Installing tracking codes lets you collect and transmit information from mobile apps to your analytics account. .

Methods to install and set-up tracking codes for mobile apps:.

Set up app install tracking on your account for both Android and iOS.

Configure Custom Campaigns.

  1. What are custom-made events and how do they work?

Define your parameters . Custom parameters are composed of two components (Name as well as Value).

Create a custom parameter in the Custom parameter field.

Include your own custom parameter in the Template for Tracking field.

  1. What exactly is “(Not Provided)” data in Keyword Reports?

Honestly, this is one of the regular questionsin the googleanalyticsinterview question.Toanswerthis you have tounderstand why googledoes this. .

  1. What’s Cohort what is it in GA?

This is one of the advanced googleanalyticsinterview question.Cohort is a group of users who share a commoncharacteristic, identified by an Analyticsdimension. The term “cohort” can be interpreted as a set of visits who have the same content at the same frequency. Analytics cohorts are dependent on the date of acquisition.

  1. What is an attribution model in GoogleAnalytics?

Attribution model is the primary rule (or set of guidelines) that decides the way credit for sales and conversions is allocated to touchpoints in the conversion path. It can be determined in accordance with your marketing strategy and on user behaviour. For instance, the First interaction model gives 100% value to the first touchpoint.

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  1. What is Benchmarking.

Benchmarking is an instrument that analyzes your site’s performance against your industry’s average. This useful tool can help you establish meaningful goals and learn about trends that are occurring across industries.

  1. What are the GoogleAnalyticsGoals?

Goals are the primary site activities must be screened in GoogleAnalytics.Such web-based activities are classified as GoogleAnalyticsGoals that marketers utilize to gauge what kind of campaigns are effective with visitors and which ones are not. The various GoogleAnalyticsGoals are.

Destination that is a specific area within your site.

Duration helps you determine the length of time your visitor’s website visits are for.

Page Visit provides information about the pages visited and the visitors on a single visit.

Events provide information what actions people take during their visit such as clicks on ads or shares of social media.

  1. What are the definitions of conversions? How do you measure conversions with GA?

Again a very commonquestionsuggested by most of GoogleAnalyticsQuestions& AnswersGuides. A conversion happens when your Google Analytics goals are met, which generates revenue to the business.

It is also understood as when a person performs whatever action they want on website like filling out the registration form, or buying a product, etc.

Goals are used by GoogleAnalyticstoset the tracking of conversions.

  1. What exactly is KPI In Analytics?

The complete definition that is KPI refers to Key Performance Indicators. According toGoogleAnalyticsQuestionsand AnswersGuide, KPI metrics helps marketers analyse their websites based on the different business objectives. A few of the most notable examples of KPIs include.

  1. How do I define a session?

If a user is on any website and the session is initiated. In Google Analytics, a session can run for 30 minutes even when you don’t engage in any activities.

A new session begins in Googleanalytics if the source you are using changes.

For example, one session will start if you are visiting from organic results. But in case you access the same website through PPC the next session will start.

  1. The most crucial thing to consider is? Bounce Rate or Exit Rate.

Both are equally important when evaluating the performance of the website But their importance depends on the amount of elements, such as the high rate of leave on an email page/thanks page, or a channel’s final page.

  1. Do I have the ability to track my GoogleAdSense campaigns using GoogleAnalytics?

Indeed, GoogleAnalyticsmeasures the accomplishment of your GoogleAdSense Campaigns.

If you will likely make income through AdSense exercises, GoogleAnalyticsQuestionsand Answers2017 Guide recommends using GoogleAnalytics’Pages report.

This will give you a an in-depth report on which website page was the most successful in relation to earning AdSense revenue.

  1. What does Conversions mean and how do you monitor conversions using GA?

In most of GoogleAnalyticsinterview questionsand answers,you will find this one. Conversions occur when set goals are met. It is possible to track conversions through.

  1. How do you monitor and improve sales from e-commerce with GoogleAnalytics?

Google Analytics’ Goal Funnel feature to evaluate the general performance of your e-commerce efforts. It is able to direct you through each Shopping Basket Exchange and help you monitor the sales conversions as well as other goals related to it.

  1. Is benchmarking a good thing?

The benchmarking measure encourages marketers to compare their the performance of their website against previous results and to the industry’s average. It’s a great way of giving your business a better understanding by providing insights into the current trends in the market that will allow you to compare your indicators against your competitors.

  1. What is funnel in goals?

Funnel within Goals is an arrangement or layout of web pages that must be visited in order to reach the desired page and complete the purpose. For instance, the funnel of an online shop could be: Add to Cart =Sign in/Sing-up to add address => Make Payment = Thank You Page.

  1. What is Acquisition report ? GoogleAnalytics?

This is one of the most important GoogleAnalyticsQuestions& Answersthat include knowledge about different online marketing tactics that are bringing the most visitors toyour site.

Acquisition report in googleanalytics.

The Acquisition report provides information regarding the user acquisition by keywords, channels, campaign and the sources. The Acquisition report provides you with information about the source of your website’s visitors , such as social networks, search engines or site referrals.

  1. What is Behaviour? GoogleAnalytics?

Behaviour reports can help you understand the flow of visitors through your site and interact with your website’s content.

It assists you in optimizing the performance of your website and increase conversion according to the preferences of your site’s visitors.

This allows you to evaluate the effectiveness of your content as well as the actions that visitors perform on your site.

  1. What is Report What is Report GoogleAnalytics?

Report in GoogleAnalyticsis used toidentify the landing pages that should be reworked or redesigned tobe more viable and you need togo through the details of report in GoogleAnalyticswhile preparing for GoogleAnalyticsQuestionsand Answers.

answers to common google analytics questions

answers to common google analytics questions

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